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Awareness is Key

Sep 9, 2021 | Blog, Blog Home

Awareness is key to our efforts this month as we work with THB Bagelry + Deli to raise consciousness about suicide prevention.

It began with a call simply to ask us to match THB’s coffee sales donation dollar for dollar. It ended up with us joining their team to not only raise money but, also awareness.

Every Wednesday in September starting September 1, THB is selling specialty bagels that are colored teal and purple. Teal and Purple are colors that represent suicide awareness prevention. Information and helpful handouts from the American Foundation for Suicide Prevention (AFSP) will be included in bagel purchases made on Wednesdays.


Through raising awareness and money, THB plans to donate a portion of the proceeds of all coffee and teal bagel sales to National Suicide Prevention Awareness month in September.

The funds raised from the bagel and coffee sales will be donated to Nico’s Hope for Life Foundation. It was founded by THB’s Director of Operations, Jerry Osuna, in loving memory of his son, Nico, who passed away in 2018. Funds from Nico’s Hope for Life Foundation are then given to AFSP for research, counseling, awareness programs, and many services dedicated to anyone who is struggling with mental health.

“We are honored to raise money and awareness for Nico’s Hope for Life Foundation this month through coffee and specialty bagels,” said Tony Scotto, owner, and CEO of THB Bagelry & Deli. “This foundation means so much to us because of the important work they do in the community, but also because mental health awareness is crucial in the restaurant industry, especially in regard to the challenges we have faced during the Pandemic.”

“We are so proud to support THB and Nico’s Hope for Life through this campaign to raise money and awareness for suicide prevention,” said Pedro Ramirez, President and CEO of Orinoco Coffee & Tea. “This is a very important issue to us, especially working in the restaurant industry where mental health awareness is vital to so many.”

Nico’s Hope for Life Foundation

The mission of Nico’s Hope for Life Foundation is to combat the stigmas associated with mental illness and raise awareness of the “silent epidemic” of suicide especially with young adults and teens. The foundation assists organizations through educational awareness programs that equip young adults, educators, youth workers and parents with tools and resources through developing and funding programs, activities, and events.

“I started this foundation in memory of Nico, my son, who had a beautiful soul, was free spirited and had a heart of gold. After his passing, I began researching young adult suicide and mental health, and the statistics I found were alarming. I founded Nico’s Hope for Life with the ultimate intention to prevent suicide and to promote mental health awareness,” said Jerry Osuna, Founder of Nico’s Hope for Life Foundation and Director of Operations at THB. “From the beginning of the Foundation, THB and the Scotto family have been our largest supporters and I am incredibly grateful for their support. I am also very thankful for the generosity of Orinoco Coffee & Tea, who have also been a solid partner. This will be the first year we are selling the purple and teal bagels in THB stores, and we are looking forward to educating our guests about this topic.”

So, we will all join together and donate, walk in the community walk in Annapolis this Saturday, and most importantly, speak out to anyone willing to listen about the “silent epidemic” that is suicide.

Learn More

For more information about Nico’s Hope for Life Foundation and to view a full list of ways to support, please visit https://www.nicoshopeforlifefoundation.org/

For more information on AFSP please visit https://afsp.org

To find a THB near you, please visit https://www.eatthb.com/