Fair Trade and Direct Trade, Which One?
As we all know, when you buy just about any product now the label is filled with promises. How it was grown or processed, where it came from, how it got here, what it has in it… When it comes to coffee, many people look at all these images and wonder, “What do these mean?” Well, in this blog we are going to break down the mystery between two frequently used terms related to those images: Fair Trade and Direct Trade. Let’s begin by defining the two terms. Fair Trade is a set of standards regulated by third party non-profit organizations. The goal of
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